The workshop was energising and started a real collaborative process. Words&Pictures brought our ideas to life in a way we never could have done alone.
Deputy Headteacher, Guiseley School
Guiseley School
THE CHALLENGE
With a wide catchment area, the school was struggling to communicate with a diverse audience. The school enjoyed outstanding results and reputation, but ‘silently satisfied’ parents were leading to complacency. Senior staff were keen to shake up this identity with an innovative prospectus.
THE CO-DEVELOPED SOLUTION
A seminar with the senior team revealed a preference for brands that used a quirky approach, so we created a prospectus to appeal to the audience’s sense of fun. Independent research among secondary-age students saw them rate the prospectus as “most inspiring” and “most engaging” from publications by other companies. This bold approach delivered results quickly as the school is now fully subscribed.